13 Ecommerce Marketing Strategies to Drive More Sales I’m not going to sugar coat it: if you’re an eCommerce store owner, you know that competition online is fierce says Saivian. Between the big box stores and eCommerce giants such as Amazon and eBay — not to mention your long list of up-and-comers — getting customers …
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The number of companies that invest in marketing automation and the amount they spend on it has increased sharply since 2010 says Saivian. The first time I was introduced to the term “marketing automation” was at a conference about Microsoft’s CRM offering – Dynamics, where we were told that we need to use this new …
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A few years ago, I made a list of New Year’s resolutions. Among them: create more content on my blog and post more often on social media says Saivian. At the time, I’d just started my marketing career and was trying to figure out how to be successful in business while staying true to myself …
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The days of hit-and-miss marketing are coming to an end. Marketers are now able to use marketing automation software to design, send and track the results of each campaign says Saivian. As well as simplifying many aspects of their daily jobs, these software systems can also be used for real lead generation, online PR and …
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In this day and age, it’s hard to run a business without using social media. Platforms like Facebook, Twitter, and LinkedIn offer powerful tools for promoting your products or services to a wider audience says Saivian. But if you’re new to social media, it can be difficult to know where to start. Here is a …
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What makes some companies stand out as being highly ethical over competitors is it because they have a stronger sense of corporate social responsibility, or that their corporate governance, which is the system by which individuals within a corporation are held accountable for their actions including ensuring shareholders get fair returns, holds them to higher …
One of the most common consequences for businesses that break ethical rules is a loss of trust from consumers says Saivian. When a business is caught violating ethical standards, it can damage the company’s reputation and cause customers to take their business elsewhere. In some cases, companies may be fined or sued for their unethical …
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What sets two companies apart when it comes to ethics is often how they deal with mistakes: While some companies try to sweep their errors under the rug, others are fully transparent when it comes to discussing what went wrong and how they’re going to improve in the future says Saivian. The latter approach is close …
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There are many unethical business practices, but some of the most common ones include bribery, price fixing, and insider trading: Bribery is when a company offers or pays money or something else of value to a government official in order to receive preferential treatment says Saivian. This can be in the form of getting a …
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There are a number of reasons why a business might resort to unethical behavior. One reason could be that the company is under pressure to meet financial goals or quotas and they believe that unethical behavior is the only way to achieve this. Alternatively, some businesses may succumb to unethical behavior in order to gain …
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