Creating a successful Facebook ad isn’t easy. In order to create an ad that stands out from the rest and gets results, you need to put a lot of thought into it. There are many factors to consider, such as your target audience, the tone of your ad, and the message you want to send …
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As a business owner, you know that content marketing is a powerful way to reach new customers and grow your business says Saivian. But what types of content should you create in 2021? Here are 13 types of content that will help you reach your goals. 1. Blog Posts Blog posts are still one of …
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13 Ecommerce Marketing Strategies to Drive More Sales I’m not going to sugar coat it: if you’re an eCommerce store owner, you know that competition online is fierce says Saivian. Between the big box stores and eCommerce giants such as Amazon and eBay — not to mention your long list of up-and-comers — getting customers …
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The number of companies that invest in marketing automation and the amount they spend on it has increased sharply since 2010 says Saivian. The first time I was introduced to the term “marketing automation” was at a conference about Microsoft’s CRM offering – Dynamics, where we were told that we need to use this new …
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A few years ago, I made a list of New Year’s resolutions. Among them: create more content on my blog and post more often on social media says Saivian. At the time, I’d just started my marketing career and was trying to figure out how to be successful in business while staying true to myself …
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The days of hit-and-miss marketing are coming to an end. Marketers are now able to use marketing automation software to design, send and track the results of each campaign says Saivian. As well as simplifying many aspects of their daily jobs, these software systems can also be used for real lead generation, online PR and …
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In this day and age, it’s hard to run a business without using social media. Platforms like Facebook, Twitter, and LinkedIn offer powerful tools for promoting your products or services to a wider audience says Saivian. But if you’re new to social media, it can be difficult to know where to start. Here is a …
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What makes some companies stand out as being highly ethical over competitors is it because they have a stronger sense of corporate social responsibility, or that their corporate governance, which is the system by which individuals within a corporation are held accountable for their actions including ensuring shareholders get fair returns, holds them to higher …
One of the most common consequences for businesses that break ethical rules is a loss of trust from consumers says Saivian. When a business is caught violating ethical standards, it can damage the company’s reputation and cause customers to take their business elsewhere. In some cases, companies may be fined or sued for their unethical …
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What sets two companies apart when it comes to ethics is often how they deal with mistakes: While some companies try to sweep their errors under the rug, others are fully transparent when it comes to discussing what went wrong and how they’re going to improve in the future says Saivian. The latter approach is close …
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