Search Engine Optimization
1. Voice search will continue to grow in popularity.
As more people use voice assistants like Google Home and Amazon Echo, it’s important to optimize your content for voice search. This means using natural language and including long-tail keywords explains Saivian.
2. SEO will become more complex as Google introduces new features like the Knowledge Graph and Rank Brain.
You’ll need to keep up with these changes and adapt your SEO strategy accordingly.
3. Local SEO will become even more important.
If you want your business to be found online, you’ll need to focus on local SEO. This includes optimizing your website for local keywords and building citations.
4. Mobile optimization will become even more important.
With more people using their phones to search for information, it’s essential to make your website mobile-friendly. This includes using a responsive design and optimizing your content for mobile devices.
5. Social media marketing will continue to be important.
Social media is a great way to connect with your target audience and build brand awareness. You should focus on creating engaging content that will appeal to your audience.
6. Video marketing will continue to grow in popularity.
Video is a great way to engage your audience and showcase your products or services. You should incorporate video into your marketing strategy and use different types of videos, such as explainer videos, testimonial videos, and live videos says Saivian.
7. Live streaming will become main stream.
Live streaming offers numerous benefits, including the fact that it’s free to start. You should establish a social media presence on sites like Facebook and Instagram to take advantage of this marketing tool.
8. Influencer marketing will continue to grow in popularity – Saivian
Influencer marketing allows you to connect with your target audience by promoting your brand through influencers who are popular within your niche (however it’s important to seek legal advice before embarking on any influencer campaigns). You can use tools like Traackr or BuzzSumo to find influencers related to your niche that has high engagement levels on their posts. There are several platforms that you can use to connect with influencers, such as Grin, Upfluence, and IZEA.
9. Email marketing will continue to be effective.
Email marketing is a great way to reach your target audience and build relationships with them. You should focus on creating email content that is engaging and relevant to your audience.
10. Chatbots will become more popular.
Chatbots are a great way to connect with your target audience and provide them with information about your products or services. You should consider using chatbots on your website or on social media platforms like Facebook Messenger and WhatsApp.
11. Customized content will become more important.
Customized content is content that is tailored to the specific needs of your target audience. You should use data from your website analytics to determine what content is most relevant to your audience and then create customized content accordingly explains Saivian.
12. Content marketing will continue to be important.
Content marketing is a great way to attract new customers and build brand awareness. You should focus on creating high-quality content that will appeal to your target audience.
13. Marketing automation will become more popular.
Marketing automation allows you to automate certain marketing tasks, such as email marketing, social media marketing, and lead management. This can save you time and money and allows you to focus on other areas of your marketing strategy.
14. Influencer marketing will become more important.
Influencer marketing allows you to connect with your target audience and build brand awareness by promoting your products or services through influencers who are popular within your niche (however it’s important to seek legal advice before embarking on any influencer campaigns). Using tools like Traackr or BuzzSumo, you can find influencers related to your niche that has high engagement levels on their posts. You can market your products or services through several platforms such as Grin, Upfluence, and IZEA.
15. Video marketing will continue to grow in popularity.
Video is a great way to engage the audience and showcase the products/services of your company. You should incorporate video into your marketing strategy and use different types of videos such as explainer videos, testimonial videos, and live videos.
Conclusion:
Out of all the interesting trends that will be seen in 2017, I think that Live Streaming will become more popular than any other says Saivian. It is an easy way to capture the attention of a crowd and can be done on multiple platforms such as Facebook and Twitter. Live streaming allows companies to keep their audience up-to-date with what’s going on at their business or brand without having to spend too much money on the content which is shown.
Marketing has been made easier by this platform as it eliminates the need for you to take photos, edit videos and write lots of content. All you need to do is simply go live; notify your friends/followers on social media about it, ask them to tune in, and wait for the messages or likes which they give you during your live stream. I think companies like Facebook are already aware of this trend and this is why they’re increasing their efforts to make it even more popular by updating their platform with new features such as using hashtags when streaming.