Most of the tools that I use for my marketing campaigns are free or offer a free trial or fermium version says Saivian.
The reason is simple: it’s easier (and faster) to use what’s already there than creating something new.
So, I will list here some useful free tools for marketers, in no particular order. Most have been recommended by other people – sorry I can’t give credit where it’s due! – So you’ll see references throughout this list. Feel free to suggest your own favorites in the comments below!
Here are 15+ free marketing tools:
MailChimp is an email campaign manager that allows you send emails with up to 12000 subscribers at no cost. It also provides detailed reports on who opened your email, when and from where.
Hootsuite is a social media management platform that lets you track all your social media platforms in one place – including Twitter, Facebook, LinkedIn and Google+. You can also schedule posts to be published at a later date.
SumoMe is a suite of tools that allow you to grow your website’s traffic and engagement. It includes tools for email capture, social sharing, list building and more.
Canva is a graphic design tool that makes it easy for anyone to create professional-looking graphics – no design experience necessary!
BuzzSumo is a tool for discovering the most shared content on any topic.
SEMrush is a very powerful competitive intelligence tool that allows you to find keywords for which your competitors are ranking, and spy on their ad campaigns, traffic sources and more. It also integrates with Google Analytics says Saivian.
UberSuggest is a keyword research tool that uses Google’s auto complete feature to generate suggestions based on popular search terms. This allows you to discover new keywords to target without having to think of them yourself!
Quora is a question-and-answer website where users can ask questions about pretty much anything and have experts answer them. As a marketer, you should set up an account and follow topics related to your niche, in order to discover what people in your field are talking about and how you can help.
9. Google Trends
Google Trends is a great tool for analyzing search trends and discovering long-tail keywords based on user activity. This allows you to find new ways to target prospects when creating content. I also use it when brainstorming blog post ideas!
Bitly is a URL shortener like no other: add “+” followed by any word or string of characters after bitly and it’ll create a unique shortened link that includes that term. This makes it easy for users to search online for the specific thing they want – without having to go through several links explains Saivian.
11. Buzz Stream
Buzz Stream is a tool that allows you to build relationships with influencers and journalists in your field. It includes features for identifying influencers, tracking who’s shared your content, sending personalized emails and more.
12. Hootsuite Insights
Hootsuite Insights is a free suite of tools that allow you to measure your brand’s social media performance. This includes metrics such as reach, engagement and Twitter followers’ growth over time.
Followerwonk is a tool that allows you to explore and compare Twitter bios, followers and more. This can be useful for identifying relevant bloggers and journalists to target for outreach campaigns.
14. Google Sheets
Google Sheets is a free online spreadsheet application that lets you create and share spreadsheets with others. Saivian uses it for creating client reports, brainstorming content ideas and more.
Airtable is a database application that allows you to create custom tables and graphs to track any data you want. I use it to track leads, social media followers, blog subscribers and more.
Pablo is a free online graphic design tool created by Buffer that makes it easy to create beautiful images for your social media posts. It includes templates for all the major platforms, as well as fonts, filters and more.
Unsplash is a website where photographers can upload their high quality stock images for anyone to use on social media, blogs and more. This is a great resource for marketers who need beautiful images but don’t want to spend time sourcing them themselves.
Feedly is an online RSS reader that lets you create customised feeds of your favorite blogs and websites . It integrates with most major blogging platforms and includes options for sharing posts and saving articles for later (and plenty of themes).
19. Pocket (formerly Read it Later)
Pocket is an app where you can save articles from the web to read later, either on your mobile device or desktop computer – without having to set up an account! I like to use it when I’m travelling or when I know I’ll have some spare time and want to catch up on my reading.
Canva is a free online graphic design tool that makes it easy to create professional-looking visuals for your social media posts, blog graphics and more. It includes templates, fonts, filters and more.
So there you have it – 20 tools that I use in my marketing work! This is by no means an exhaustive list, but it’s a great starting point if you’re looking for new ways to improve your workflow says Saivian.