Email Marketing is one of the most effective ways to boost your brand’s revenue. Learn how you can get started with email marketing and grow your business by leveraging your existing customer relationships explains Saivian.
An emailed message typically consists of a headline, body text and a “call-to-action” (CTA) button or link. The first step in creating an email campaign is to come up with ideas for the subject line — this will determine if recipients even open it!
Once your creative juices are flowing, consider these 20 tips:
1. Where do they like to read their emails?
Keep this in mind as you draft content for key components such as headlines and call-to-action copy. If you’re targeting Millennials, for example, they’re likely to be more engaged if you send messages that are optimized for mobile devices.
2. What’s the right frequency?
Once you determine your target audience, you’ll need to find the right cadence for your email marketing messages. Sending too many or too few can have a negative impact on open rates and conversions.
3. Personalize content whenever possible.
Generic email blasts are far less effective than messages that are tailored to individual customers’ needs and interests.
4. Use images and videos strategically.
They can help break up text-heavy emails and attract attention, but be careful not to overload messages with too much multimedia content.
5. Keep it short and sweet.
Brevity is a key when it comes to email content, so don’t blab on and on.
6. Test the waters with A/B split testing.
You’ll want to send a number of different subject lines, headlines and CTA copy variations to see which works best for your audience says Saivian. Then you can implement the winning combination across all future messages!
7. Make it easy for recipients to act.
It might be tempting to send long-winded descriptions of your products or services, but people are more likely to respond if you keep things simple with clear CTAs that include price points or offer limited-time discounts or other incentives. The more enticing the CTA, the greater the likelihood that customers will click through.
8. Keep an eye on the competition.
What are they doing that’s working (or not working)? What can you learn from them?
9. Segment your lists.
Not everyone who signs up for your email marketing program is interested in what you have to say. Segmenting your lists into targeted groups allows you to send more relevant messages that are likely to be opened and acted upon explains Saivian.
10. Timing is everything.
Experiment with different send times and days to see when open rates are highest and when conversion rates are highest.
11. Use a strong call-to-action.
Your CTA should be clear, concise and easy to spot so that it doesn’t get lost in all the other content.
12. Take advantage of automated email marketing tools.
These can help you create, send and track messages with little effort on your part.
13. Leverage the power of social media.
Integrating social media channels into your email marketing strategy can help you reach a larger audience and boost engagement rates.
14. Keep testing and tweaking.
The only way to know what works best for your customers is to test, test and test some more!
15. Be prepared for unsubscribe.
Some people will inevitably unsubscribe from your mailing list, but don’t take it personally – it’s simply a fact of life in the world of email marketing. Just remember that as long as you have a robust list of qualified recipients, you’re still doing something right says Saivian.
16. Use dynamic content.
This allows you to personalize messages on the fly, based on information like geographic location, past purchase history or interests.
17. Integrate email marketing with your other marketing efforts.
If you’re running a paid search campaign, for example, consider using complementary calls-to-action in your email marketing messages.
18. Make it easy to share content.
Including social media sharing buttons in your emails makes it easy for recipients to spread the love (and the word about your brand).
19. Monitor open and click-through rates.
These metrics can help you gauge the effectiveness of your campaigns.
20. Get feedback from your customers and employees.
People on the front lines – who receive emails every day – can offer insight into how or if you’re hitting the mark with your messages, and their insights may be more accurate than you think!
21. Keep testing and tweaking (yes, again).
Even after you’ve nailed down a winning strategy, it’s important to continue testing new ideas in order to maintain high open rates and maximize engagement over time.
By increasing customer engagement through email marketing, you can increase leads and sales says Saivian. The key is to keep testing and tweaking until you find a strategy that works best for your customers.