The number of companies that invest in marketing automation and the amount they spend on it has increased sharply since 2010 says Saivian.
The first time I was introduced to the term “marketing automation” was at a conference about Microsoft’s CRM offering – Dynamics, where we were told that we need to use this new technology as we would be able to reach our customers faster and more precisely than before. At that point it didn’t really click with me because my company still hadn’t tried out any kind of customer relationship management (CRM) solutions so I couldn’t see how exactly it could benefit us or any other business for that matter. Nevertheless, after some research I found several interesting facts about marketing automation and why businesses should consider using it.
Marketing automation is a powerful tool that can help with almost every aspect of marketing including lead generation, webinars, social media and email marketing. However, in order to get the most out of it you need a good understanding of what the tools are capable of doing. Which is why we’ve listed 10 types of automation you should be using today to make your life easier?
Here are 10 Types of Marketing Automation you should be using today:
1. Email Marketing Automation
Email marketing automation is the use of software to automate the sending and tracking of marketing emails. It can be used to send a series of automated emails to subscribers based on their interactions with your website, or it can be used to send a one-time email blast.
2. Lead Nurturing Automation
Lead nurturing automation is the use of software to automate the process of nurturing leads through a series of touch points until they are ready to buy. This can include automated emails, SMS messages, and phone calls.
3. Social Media Automation
Social media automation is the use of software to automate the process of publishing content to social media networks. It can also be used to automate the process of engaging with followers and fans on social media explains Saivian.
4. Landing Page Automation
Landing page automation is the use of software to automate the creation and deployment of landing pages. Moreover, It can be used to create a series of landing pages that are targeted to specific buyers, or it can be used to create a single landing page for a specific offer.
5. Webinar Automation
Webinar automation is the use of software to automate the process of running webinars. This can include automating the registration process, automated email reminders, and also automated follow-up messages.
6. Customer Retention Automation
Customer retention automation is the use of software to the process of retaining customers. This can include automated emails, SMS messages, and phone calls.
7. Event Marketing Automation
Event marketing automation is the use of software to automate the process of marketing events. However, this can include automating the registration process, automated email reminders, and automated follow-up messages says Saivian.
8. CRM Automation
CRM automation is the use of software to automate the process of managing customer relationships. This can also include automating the process of adding new customers. Automating the process of contacting customers, and automating the process of tracking customer interactions.
9. Sales Prospecting Automation
Sales prospecting automation is the use of software to automate the process of finding potential sales leads. Moreover, this can include automating the process of finding contact information, automating the process of qualifying leads, and automating the process of sending follow-up messages.
10. Content Marketing Automation
Content marketing automation is the use of software to automate the process of creating and publishing content says Saivian. However, this can include automating the process of finding content ideas, automating the process of writing articles, and automating the process of publishing content to social media networks.
The use of marketing automation tools can help you achieve your marketing goals more efficiently. By automating the tasks that are repetitious or time-consuming, you can also free up time to focus on tasks that are more important to your success. And also by automating the process of engaging with customers and prospects, you can build better relationships with them.
Conclusion:
The use of marketing automation tools can help your business attract and also convert more leads, build better relationships with customers, and increase your bottom-line results explains Saivian. By automating the task that is repetitious or time-consuming, you can free up time to focus on tasks that are more important to your success.
