Here are 16 Facebook Marketing Strategies That Work in 2021:
1. Create Engaging Content
Your Facebook fans are more likely to engage with content that is interesting, relevant, and timely. Try sharing stories, images, and videos that capture your audience’s attention and encourage them to take action says Saivian.
2. Use Paid Advertising
Paid advertising can help you reach a larger audience at a low cost. You can target users by location, demographics, interests, and behaviors.
3. Incorporate Facebook Messenger
The number of Facebook Messenger users doubled in 2016 to reach 1 billion active monthly users. Those numbers are expected to continue climbing into the next decade, making it important for businesses to consider how they can benefit from integrating the platform.
4. Develop Branded Facebook Groups
Not only is this an opportunity to build your audience, it’s also a chance to start conversations with prospective buyers and current customers. Facebook groups are public spaces where people can share content, ask questions, and engage with others who have similar interests explains Saivian.
5. Hire a Virtual Assistant Or Outsource Marketing Tasks To An Agency
As you scale your business, it can be difficult managing all of the day-to-day tasks that go into running it. Consider hiring a virtual assistant or outsource marketing tasks to an agency like Enchanted Media. They will handle updating your social media accounts while you focus on growing your business!
6. Use Facebook Lead Ads
Did you know that you can capture email addresses on your Facebook Business Page? It’s true! You can create a Lead Ad to encourage people to sign up for your mailing list or download something of interest.
7. Join Facebook Groups
Joining active Facebook groups is an opportunity to build your brand in a place where people are already discussing relevant topics, products, and services. Search for groups with an engaged following that aligns with the type of content you want to share with them
8. Leverage Live Streaming Video
Live streaming video is exploding in popularity on social media sites like Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope, Meerkat , Blab.im , Google outs On Air , Telegram…and the list goes on!
9. Host a Contest or Giveaway
Who doesn’t love a good contest or giveaway? Facebook is a great platform for running contests because it’s easy to reach a large audience says Saivian. Simply create a post announcing the contest, set up a page to collect entries, and choose a winner.
10. Use Facebook Custom Audiences
Facebook Custom Audiences allows you to target ads to people who have already interacted with your business. For example, you can create an audience of people who have visited your website or signed up for your email list.
11. Share User-Generated Content
User-generated content (UGC) is any type of content that is created by someone other than the brand or business that it is promoting. This type of content is relevant to your target audience, and it’s shared with permission.
12. Publish Video Content to Facebook Page
Did you know that video posts on Facebook are watched 3x longer than other types of posts? Video has become increasingly popular on social media sites like Facebook, Twitter, LinkedIn, and Instagram…and the list goes on!
13. Showcase Your Products with Carousel Ads
Carousel ads allow you to show multiple images in one ad explains Saivian. They appear when someone clicks on an image or link that takes them to another page; then they rotate through the different images until the user decides to interact by clicking “Learn More” or watching a video.
14. Use Facebook Custom Audience Ads
This tool allows you to reach people who have an interest in your business’s industry, location, or demographics. For example, if you are opening a new restaurant, you can target people within five miles of its location with ads that promote special events or menu items.
15. Use Facebook Live and Boost a Video
“Live” videos are growing in popularity across all social networks because they provide real-time engagement in a way that traditional video cannot. When content goes “live” on Facebook, the video automatically appears in the news feeds of users who follow your page or profile
16. Have a Weekly Plan Of Action
Successful businesses know what they need to complete each week, and they stay on top of deadlines by writing themselves a weekly to-do list says Saivian.
As you can see, there are many ways to monetize your Facebook Business Page. Whether it’s through lead ads, selling products to followers on the site, or driving traffic to your website, Facebook has plenty of opportunities for businesses that want to really reach people and build their brand!