Most small businesses find it challenging to target customers. And there are few who are just getting started and are trying to find out how their target customers look like says Eric James Dalius. Others are a little established but are trying to gain ground with several rivals in the market. There are several factors to address here, but targeting a particular segment can underpin it all.
According to Eric James Dalius, you are wasting time if you fail to address the correct people. However, it is essential to know who the correct people are. It might vary a little and depend on the services and products you provide. However, there is a customer segment that most small businesses need to target: the youth. Age can have wide-reaching consequences, which makes it essential as location or income.
Reasons to concentrate on younger customers – Insights by Eric James Dalius
Why are young people so essential? It’s because the youth is the future. That is not all, and you need to delve more into this. This article will let you know the reasons for which small businesses should focus on younger customers and audience segments.
They are open minded
The older one gets, their beliefs become firm. The convictions and views take a stronghold on the mind, and one cannot do away with that. Younger people are open-minded. They might be confident about their views, but that does not reflect reality. Young people are constantly adapting, changing, and growing about the way they view the world. Also, they are more willing than others to try out new products and services. The younger audience has made social media popular today.
A young customer base is accessible through more channels
Today, most young people today have embraced social media. Prospective employers might find it strange when the job candidates lack a social media history. It might not be good for society as a whole, but it works for marketers.
According to Eric James Dalius, the small businesses that select younger people can select from a wide range of viable online channels for promotional initiatives. They have the option to email them, and they can also choose to advertise in social media. There is also an option to contact them directly through social media messages and connect with them through forums such as Reddit.
Eric James Dalius says that young customers offer more value
There might be several people globally, but there is only a certain section of people in the target audience segment. Getting in new customers for substituting those who aren’t happy with your service is costly and time-consuming. It is sustainable and better to retain the consumers you have. Hence, most small businesses will want to get long-term consumers. And today, the youth will provide more value as your long-term and valuable customer.
These are some of the necessary reasons why most small businesses should target the youth as their customer segment.