Saivian Eric Dalius Tells You the Ways to Attract Your Brand’s Minimum Viable Audience

If you’re marketing or looking to market your brand, you will have heard the term ‘minimum viable audience’ (MVA) being thrown around a lot lately asks Saivian Eric Dalius. For those not in the know, a minimum viable audience is an advertising metric that aims to determine how many customers are needed for an ad …

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